Laura Pelling Wise Daruma

Laura Pelling

Founder, Lead Consultant

I started Wise Daruma because I love working with growing businesses and helping business leaders create thriving workplaces for their teams.

I started my career in Sales and Sales Management before moving into Marketing. I have developed brand and communication strategies for B2C and B2B businesses including publishing, professional services, and learning and development organisations.

I am an experienced commercial leader. I was Contract Director of the multi-million pound Business Link contract at Serco. I have also been a member of the Board of a fast-growing SME (which grew from £6m to £20m during my time on the Board).

I am experienced at leading organisational change, including restructures and setting up new business units. Most recently, as Strategy and Integration Director at EY, I led the integration of an acquired business into EY.
For the last ten years I have been a Strategy Director with expertise in growing businesses and developing Go-to-Market strategies.

I have a Diploma in Business Management, an Accredited Coaching Qualification, and I have won awards for Leadership and Mentoring.

View LinkedIn profile here

Outside running Wise Daruma I enjoy long distant walking (especially if there are no hills), painting badly, and watching live music.

Would you like to start a conversation?

You’d be wise to contact us here

Or message Laura directly via LinkedIn here


“I have worked with Laura for many years and her skill at facilitating senior teams to develop and align on a vision and strategy to deliver is fantastic. The consequence of her skill absolutely impacts business performance.”

Liz Campbell
Partner, EY