Industry Insights / advertising

We had a Google Advert rejected for using the word “Skips”, I investigated and found an unfair system that favours large companies over small.

“Skips” had been used in the context of a waste skip in the sentence below. “Turn your industrial wood waste skips into energy and stop worrying about Gas prices rises.” We are a manufacturer of Industrial Wood Waste Burners, Boilers and Furnaces and use terms like skip, waste wood, dumpster and bin in our advertising.

15 September 2022 / Alexander Franklin

eyJhbGciOiJSUzI1NiIsImtpZCI6IjFDQUY4RTY2NzcyRDZEQzAyOEQ2NzI2RkQwMjYxNTgxNTcwRUZDMTkiLCJ0eXAiOiJKV1QiLCJ4NXQiOiJISy1PWm5jdGJjQW8xbkp2MENZVmdWY09fQmsifQ.eyJuYmYiOjE2NzU1NTA5NDcsImV4cCI6MTY3NTU1Mjc0NywiaXNzIjoiaHR0cHM6Ly9pZGVudGl0eS54ZXJvLmNvbSIsImF1ZCI6Imh0dHBzOi8vaWRlbnRpdHkueGVyby5jb20vcmVzb3VyY2VzIiwiY2xpZW50X2lkIjoiRTA3MjEzQUFGNDFDNDJDQzg2Qzk1MDgxNjcyMkVGRTYiLCJ4ZXJvX3VzZXJpZCI6Ijc5NzQ4NjI1LTFiOWItNDdjNC04NjIwLWM5M2RhYzQxM2I1OSIsImp0aSI6IkY5MDQwQjU3QTkxM0FBOTAwQUEzQjU2NUU2NjBEM0Y0IiwiYXV0aGVudGljYXRpb25fZXZlbnRfaWQiOiJhYWM5OThjMi04MzEwLTQ5MWEtYjU1Yy01ZDhmMzUzYTIxYWMiLCJzY29wZSI6ImFjY291bnRpbmcudHJhbnNhY3Rpb25zIn0.dB0RyCTV6vdolRwbjt6z1KSq603yGBIh1KKMfEZOGnElAevBpkIpGsBxy3C1Fy1oBqlWP4JQCH99mpXJyqwXn6dLNKVuNzECmzEFRl1LP04cPYNSnZoC_j2BcJcqhAB_j4PrqwQruB6BBUU2iN7CLH5rKfleQE7zU_nZ-y-OpL44VgoXcWFoQWooT2dIjZ_KmTjAwuYEj6-xK9NxOrvYCRTMBir0nZ5eiaOXktzY6CqOjwj9CCFCVg8_jrPGNYsWR2sIhucw1dEMMNe9rpEYDBf-2CJ0nuRip-2Zf93dDe6UidlCBXhfJrs8iN7OPgR9wxnx7Q7IGX942gsvAqI9vwArray ( [access_token] => eyJhbGciOiJSUzI1NiIsImtpZCI6IjFDQUY4RTY2NzcyRDZEQzAyOEQ2NzI2RkQwMjYxNTgxNTcwRUZDMTkiLCJ0eXAiOiJKV1QiLCJ4NXQiOiJISy1PWm5jdGJjQW8xbkp2MENZVmdWY09fQmsifQ.eyJuYmYiOjE2NzU1NTA5NDcsImV4cCI6MTY3NTU1Mjc0NywiaXNzIjoiaHR0cHM6Ly9pZGVudGl0eS54ZXJvLmNvbSIsImF1ZCI6Imh0dHBzOi8vaWRlbnRpdHkueGVyby5jb20vcmVzb3VyY2VzIiwiY2xpZW50X2lkIjoiRTA3MjEzQUFGNDFDNDJDQzg2Qzk1MDgxNjcyMkVGRTYiLCJ4ZXJvX3VzZXJpZCI6Ijc5NzQ4NjI1LTFiOWItNDdjNC04NjIwLWM5M2RhYzQxM2I1OSIsImp0aSI6IkY5MDQwQjU3QTkxM0FBOTAwQUEzQjU2NUU2NjBEM0Y0IiwiYXV0aGVudGljYXRpb25fZXZlbnRfaWQiOiJhYWM5OThjMi04MzEwLTQ5MWEtYjU1Yy01ZDhmMzUzYTIxYWMiLCJzY29wZSI6ImFjY291bnRpbmcudHJhbnNhY3Rpb25zIn0.dB0RyCTV6vdolRwbjt6z1KSq603yGBIh1KKMfEZOGnElAevBpkIpGsBxy3C1Fy1oBqlWP4JQCH99mpXJyqwXn6dLNKVuNzECmzEFRl1LP04cPYNSnZoC_j2BcJcqhAB_j4PrqwQruB6BBUU2iN7CLH5rKfleQE7zU_nZ-y-OpL44VgoXcWFoQWooT2dIjZ_KmTjAwuYEj6-xK9NxOrvYCRTMBir0nZ5eiaOXktzY6CqOjwj9CCFCVg8_jrPGNYsWR2sIhucw1dEMMNe9rpEYDBf-2CJ0nuRip-2Zf93dDe6UidlCBXhfJrs8iN7OPgR9wxnx7Q7IGX942gsvAqI9vw [expires_in] => 1800 [token_type] => Bearer [scope] => accounting.transactions ) should be a token
preloader