Industry Insights / Google Ads

We had a Google Advert rejected for using the word “Skips”, I investigated and found an unfair system that favours large companies over small.

“Skips” had been used in the context of a waste skip in the sentence below. “Turn your industrial wood waste skips into energy and stop worrying about Gas prices rises.” We are a manufacturer of Industrial Wood Waste Burners, Boilers and Furnaces and use terms like skip, waste wood, dumpster and bin in our advertising.

15 September 2022 / Alexander Franklin

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